Life Changes, The 2014 Edition

Goodbyes are always hard for me. I like to just sweetly ghost away and figure I’ll see you when I see you next. So last Monday, after giving all my team members some feedback, I swiftly packed my few remaining things, and walked out the door.

The past 19 months have been a complete and utter whirlwind. After a little over two years at AOL, it had always been my intention to take some time off, figure out what I wanted to do, and then go do it. In the mean time, I had been talking with Sam Hocking about what his plans were and the business he was starting. I kept putting in my two cents about what needed to be done to build his product and how some of the ideas his team of experts had could be turned into something even better.

You keep raising your hand, you may find an opportunity emerges.

Sam’s company, Imatchative, presented a great opportunity to merge the best things I’d learned about user experiences and brand building across consumer web products with financial products. A year and a half later, we went from proof of concept to a living, breathing product, inducted both technical and non-technical team on the intricacies of Agile development, and morphed the visual designs into something for the modern era.

I was building products for hedge fund managers and allocators, but my passion has never been in finance. Long ago, I took the Johnson O’Connor assessments, which told me I should work in consumer insights, product, or marketing for 3D or technology products and should NEVER work in finance. Not one to heed advice that rang true, this was my second foray in working on stuff related to any aspect of finance. It was time to find something that made sense for who and what I care about in the world.

Yet I wasn’t willing to just dive off a cliff. For one, I actually liked my job at Imatchative. I managed to build a stellar team of designers and product folks and loved working alongside a fantastic CMO and CTO. Plus, there were certain goals around product shipments that for my own personal satisfaction had to be completed. So, I took my time and was very intentional and thoughtful about the process. I hired a career coach. It’s been money well spent. Someone who is paid to think about you, to provide blunt feedback, and to help you process is well worth the investment.**  It was time to take stock of where to go next, what values in myself I wanted to reflect, and the types of roles that would best suit me. It is clear that I like working on the “new” thing, that it needed to have an meaningful impact in people’s lives, and that I wanted a small, diverse team of people where the role would have both strategic and tactical things in the day-to-day. There’s a whole laundry list of the other desirables, but these were the meaningful ones.

Once that clarity was established, I began talking to people. Lots of people.*** There’s no way to possibly publicly thank the many many people with whom I’ve had coffee, lunch, drinks, phone calls, IMs, texts, Twitter exchanges, etc. over the past several months. Just know that many of you will be getting private messages from me in the weeks to come reflecting our conversations and their impact as I did this soul searching. (It should be noted I spent as much time recruiting these same folks to Imatchative…the job day never ends.) Over a coffee, I told Jaime Chiang that I was looking for a more personal connection to daily work. She asked me to send over my resume and a quick summary and that she’d send it around as she met folks and this is where the alchemy happened.

All that work with the career coach meant the “official Carla Borsoi” pitch could be sent in an email. It basically had the four things I liked to do best + my resume.  Plus, it felt natural. It always feels like there is this connotation that networking is this slimy thing. Instead, I was having a lovely conversation with someone I really think is smart and terrific and she mentioned that she’d be happy to help. This was a scenario repeated again and again – fantastic conversations with really smart people who are also thoughtful about what they are building and doing.

Within a few days I was meeting with Shireen Yates, the CEO of 6Sensor Labs. Before we even met, I knew I’d like her. An email exchange right before the interview that proved we were both into loud colors made me instantly at ease. As soon as Shireen began talking about what 6Sensor is building, there was no way not to convince her to hire me. As a long time vegetarian (30+ years no red meat/game, 17+ years no fish/chicken), the need to trust my food is something that enters my thoughts every day and it was instantly easy to relate to helping people with allergies trust theirs. I then talked to Scott Sundvor, Shireen’s co-founder, and how he saw the business helping people in many ways beyond the initial product. I interviewed with the whole team and was struck not only by their intelligence, but their cohesive vision and understanding of the nuances of building a product eco-system covering hardware, software, and community. The team was forthcoming and cared about how marketing could impact all aspects of the business.

So it’s thrilling to announce that I’ve joined 6Sensor Labs to head up marketing. It’s going to be a long road, and we’re working through all sorts of fun branding and product work now. I look forward to sharing our path in the days to come.

I’m saying hello to this grand new adventure, no ghosting!




*Except, as the article notes, if I’m in small groups, but this definitely applies to big parties and last days at the office.

** I say this completely self-aware it’s a huge privilege to be able to afford not only the money but the time to be able to do this. Not everyone has this luxury, so I make many efforts to pay this forward, particularly with women.

*** I don’t have many hobbies, but getting to know people and keeping in touch with them are pretty much my favorite things.

12 thoughts on “Life Changes, The 2014 Edition

  1. The gluten meter is an absolute winner! My patients would also love shellfish and peanut sensors, and of course, a portable food sugars meter. Way to go Carla!

    1. Yes, Maggie! Peanuts and shellfish are on our list of things to begin testing. All the allergens :)

  2. Carla, This was a great post for me to read for multiple reasons: (1) it’s great to catch up with what you’re doing these days. (2) It’s refreshing to see a career led with purpose, not just going from job-to-job. (3) There’s genuine advice I can glean from this, from someone I like & trust. Best of luck in the new gig! I’ll just be here taking notes :-)

  3. Carla,

    We met some time ago at a Consero show. It has been fun keeping up with you and I am very happy to see so much thought and direction in your choice. You will do great and I look forward to seeing more. (I got some great ideas out of this!)

  4. I’m so happy to hear you found a great career coach, and that it’s led you through these awesome transitions (leaps & bounds since we met!), arriving here – a perfect match!! My heart is soaring for you, sweet friend. (Very cool product too – wow!) xoxo

  5. Congrats Carla! They’re lucky to have you and it sounds like a terrific move that’s aligned with your passions. Enjoy every day!

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