Hi, I’m Carla, an executive firestarter, category maker, organization builder and above all, urban mermaid extraordinaire.

Master-adept at helping brilliant leaders transform vision for into sustainable, functional businesses. I establish and scale go to market, business operations, research & analytics, and culture for cutting edge health-tech and creator-focused companies. Operate at broad width at project inceptions and move to deep magic with revenue and business maturity.

15+ years building businesses in category-defining products across health-tech hardware and creator platforms. First exec hire for 5 first time founders. 6 first-to-market products. 50+ financial models built. 70+ high caliber team members recruited. Hundreds of OKR cycles & moments of delight to foster team success. Thousands of calls translated into strategy & clear executional plans. Millions in revenue generated.

I’ve worked at companies whose names were foundational to the early Internet like AOL & Ask.com and for the last 15 years have focused on companies in health and wellness. My personal mission is to help people by bringing the best in novel health technologies to them.

I work full time with Kalogon and take on limited advisory roles with early stage startups. Get in touch if you want to learn more.